PWTC franchise exhibition.
Condition McDonald at PWTC.
Thursday, 2 August 2012
Product
/ Service
Based on my interview, the McDonalds has provides more than 10 types of burger included both chicken and beef and some of the snacks and beverages. Besides that, it also provides many types of meal bundles such as Dollar Menu, Extra Value Meals, Happy Meals and Mighty Kids Meals.
Direct Competition is means that at the market
situation where the two or more firms has offer the same service or good. The
Indirect Competition is means that the competition of the
suppliers of different types of products that satisfy the same needs. The McDonalds, Burger King and Wendy’s would
be in direct competition for each other whereas the Pizza Hut, Dominos and Papa
John's would also be directly competing with McDonalds.
In order to fight with the both directly or
indirectly competitors, the McDonalds has offer many valuable package to
attract the customers. By more efficient to achieve the customers, the company
would done some advertising such as through media, newspaper, Facebook and by
giving vouchers such as buy one free one or discount vouchers.
In the market’s population, the demand for the
product has become growing for every years because of their better services and
high quality and nutrition of food. The McDonalds would measure that the food
is fresh and save for their customers and the company will made the food on
that day, if there have any of the unsold food, the company will no keep it for
sale and it will give their workers to prevent wages.
The McDonalds Company would be launching a new
product for every 2 month or have occurred some of the event.
Process
Nowadays, the McDonald have offer many variety types
of fast food to customers. It divided into burgers, sandwiches, chicken, breakfast,
salads, snacks, McCafé,
beverages, desserts and shakes.
McDonald’s have offered many types of promotion, one
of it is weekday breakfast special promotion. The McDonald’s Malaysia has offered
5 types of choices at a cost as low as rm4 for every weekday morning. But, the
promotion for this is only available for limited period only and it starts from
4am until 11 am. The McDonald’s also provided McValue lunch and dinner for
their customers and is it only for RM5.95 with all 10 of your favorite
McDonald’s meals. For the McValue lunch is start from 12pm-3pm whereas the dinner
is start from 6pm – 9pm for every day. Besides that, all of the foods are
subject to 5 % government tax. Furthermore, the McDonald’s also have
provides something special for kids such as exciting toys and collectibles.
This event are available for limited time only so who are interest with each
must be head down to your nearest McDonald's restaurant now and start
collecting them.
The McDonald’s has offered many valuable services to
their customers such as free Wi-Fi, Arch Card and Play Places and Parties. The McDonald
has provided free Wi-Fi for every customer and their customers can enjoy food
at there and it also can online. The customers especially for the children,
they can celebrate their birthday party at there because it is really fun for
kids. Besides that, with the Arch Card it is a great gift for their kids,
employees and client. So, at McDonald’s it bring us many benefits such as
convenient, save more time and enjoy delicious food.
The McDonald’s has provided many types of training
and development courses. There are 4 types of training such as practical skills,
time management skills, team skills and communication. Under the practical
skills, it train their workers by delivering exceptional customer service and handling
money whereas the time management skills it teach them about the organizing
yourself so you’re always be prepared
and no need to rush and the importance is always being punctual. For the team
skills, it provided them to be learning the work along and no always dependent
on other people or contributing to the team whereas the communication is means
that interacting with colleagues, management team and our customers.
Basically, the McDonald’s would improve their
company brand awareness by TV advertisement or in newspaper, website,
billboard, and it also can increase the company sale or means that profit. For
the length of franchise agreement is 10 years before they can start their
business.
Profitability
The costs for starting the new McDonald's
restaurant is between RM2.0 million to RM4.5 million and is usually depend on the
size and location of the restaurant. Besides that, the initial cost incur are
included the franchise fee of USD 22,500 paid upon or prior to the beginning of
the franchise.
Furthermore, the start-up costs of
the franchise also included the costs of decoration, kitchen equipment,
signage, furniture and redesigning at the minimum of RM1.7 million and maximum of
RM2.5 million are paid to the suppliers. Besides that, the start-up costs of
the franchise also included the interest-free of RM50, 000 deposits for the
faithful performance of the franchise and it would be refundable when the date
of the franchise is expired.
Moreover, the McDonald would incur RM200,
000 - RM250, 000 for pre-opening expenses. Inside this costs it provide the
training for their staff and it also incur the living expenses when the staff
training. After that, the other miscellaneous costs are stamp duty, it is the
costs that are necessary paid by the franchisee to the working capital.
The royalty fee is one of the
ongoing fees and is based on a percentage of the company gross sales, normally
the McDonald royalty fee is 5 % on their gross sales. Based on franchise
agreement, when you want to start your business you must refer to the franchise
agreement. In the franchise agreement there were such rule before the
franchisor start the business and the franchisor must signing in the agreement
first and the term of the franchise are 10
years. After, the franchise agreement are expired the franchise are not allowed
to sell your franchise to a third party unless they get the consent of the
franchisor.
The company’s current financial
status are good because the company sales and profit are planned early before they
start their business and they are expecting a positive growth trend to be
continue.
People
Mohamed Shad is a Chairman of
McDonald Malaysia. He acts as a leader of an organization and his
responsibilities is to improve its competitive standing. Besides that, the
chairman of McDonald is usually oversea corporate board of directors meetings and
to confirms that all the supervision follows their recommendations when his implementing
the procedures, systems and internal controls.
The President of McDonald is Stephen Chew, who
is a person to solve the problem that happened in the marketing, communications and business insights and is also
will do the meeting with the Chairman to discuss and solve the problem.
Nasir Bin Mailok is an Operations Manager of
McDonald and his job is to handle and hiring the managers of the advertising,
sales and other. The Operations Manager is only report to an executive board
and his does not need to put the capable people in place but sometimes they are
referred to as the General Manager and Chief Executive Officer.
The Sales Executive is a person who
assists in a company to improve their sales by selling goods and services to customers
and to ensure that the companies are running to earn the profit and avoid to
made loss in their business. Furthermore, the Sales Executive also helps the
customers to find what they want.
The employee of the McDonald are
work for 8 hours every day and they are divided into 2 shift such as morning
shift and midnight shift and the qualification to become the employees of
McDonald is able to speak English and Bahasa Melayu. Besides that, they must be
able to handle and count money.
After that, the products offered today have met the customer’s needs and
their customers very satisfy about the products. Most of the customers are
teenagers and adults because the McDonald is offers many type of fast food. The
market target of
McDonald is target on every segment of the demography such as the
income, gender, age, race and the family life cycle.
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