Product / Service

Based on my interview, the McDonalds has provides more than 10 types of burger included both chicken and beef and some of the snacks and beverages. Besides that, it also provides many types of meal bundles such as Dollar Menu, Extra Value Meals, Happy Meals and Mighty Kids Meals. 

Direct Competition is means that at the market situation where the two or more firms has offer the same service or good. The Indirect Competition is means that the competition of the suppliers of different types of products that satisfy the same needs.  The McDonalds, Burger King and Wendy’s would be in direct competition for each other whereas the Pizza Hut, Dominos and Papa John's would also be directly competing with McDonalds.

In order to fight with the both directly or indirectly competitors, the McDonalds has offer many valuable package to attract the customers. By more efficient to achieve the customers, the company would done some advertising such as through media, newspaper, Facebook and by giving vouchers such as buy one free one or discount vouchers.

In the market’s population, the demand for the product has become growing for every years because of their better services and high quality and nutrition of food. The McDonalds would measure that the food is fresh and save for their customers and the company will made the food on that day, if there have any of the unsold food, the company will no keep it for sale and it will give their workers to prevent wages.

The McDonalds Company would be launching a new product for every 2 month or have occurred some of the event.