A franchise checklist -4P

Franchise checklist can be divided into 4P which are Product, Profitability, Process and People.

Inside the Product/ Service, it has:

1. 1.      Positive reputation
2. 2.      Customer need
3. 3.      Growing market
4. 4.      Safe
5. 5.      Patented/ guaranteed
6. 6.      Self-interest
7. 7.      Identified with known personality
8. 8.      Future need
9. 9.      Strongly desirable

Inside the Process/ Business Format:

1. 1.      Marketing
2. 2.      Promotion
3. 3.      Brand recognition
4. 4.      Management
5. 5.      Accounting
6. 6.      Site selection
7. 7.      Headquarters control
8. 8.      Service/ repairs
9. 9.      Financial support
10. 10.  Number of franchisees
11. 11.  Advertising

And the Profitability, it can be:

1. 1.      Profits
2. 2.      Revenues
3. 3.      Cost of goods sold
4. 4.      Labour costs
5. 5.      Expenses
6. 6.      Return on investment
7. 7.      Earnings claim
8. 8.      Forecasted revenues
9. 9.      Start-up costs
10. 10.  Franchising fee
11. 11.  Royalty fee (%)
12. 12.  Advertising fee
13. 13.  Other fees
14. 14.  Termination costs
15. 15.  Selling of franchise rights
16. 16.  Renewal rights& costs

And the last one it is People, it has:

1. 1.      Franchisor Chairman
2. 2.      Franchisor President
3. 3.      Franchisor operations executive
4. 4.      Franchisor sales executive
5. 5.      Other principals or directors
6. 6.      Service departments
7. 7.      Advertising& promotions
8. 8.      Finance& accounting
9. 9.      Sales& marketing
10. 10.  Site selection
11. 11.  Personnel& training
12. 12.  Manufacturing& operations
13. 13.  Field support

Mission & Vision McDonald’s

The brain mission for the McDonald’s is a favorite place for customer to enjoy their meal.

The brand promise is to get the customer easy way to enjoy their meal everyway, every time.

Our values are providing a good environment and the high quality of food and service for every customer visit.

History of McDonalds and story

Raymond Albert Kroc is the birth of McDonalds began.

Ray Kroc was called the Multimixer it is because he was the distributor of milk shake maker. In the other way, Maurice McDonalds and Richard, two brothers opened a hamburger restaurant at San Bernadino, California. In the year 1950, Ray Kroc heard that McDonald brothers serve their customers using his multimixers. After that, Ray Kroc fined the way to meet up with Mautice McDonalds and Richard and learn the franchising right from those two brothers to open the McDonald’s restaurants.

A great achieve story was in the creating, Ray Kroc establish the McDonald’s Business and started the 1^st restaurant in Des Plaines in year 1955. After that, Ray Kroc bought out the McDonald brother in year 1961.

McDonald’s started to operate their work and nowadays is the largest restaurant business in the world. Today, more of the McDonald’s in the world that are more than 33000 of McDonald’s in 119 of countries. In the other hand, Ray Kroc passes away in year 1984. Ray Kroc success continues with McDonald’s families of franchisees, employees and suppliers. His promise, contribution, and accomplishment continue McDonald’s business cross over the world. 

McDonald’s: History in Malaysia

McDonald’s Corporation, USA gave GARSB (GOLDEN ARCHES RESTAURANTS SDN BHD) the permit to open the McDonald’s restaurant and open the first to our bilateral in the year 1980, December.

In Malaysia, the first taste open in Malaysia which is at Jalan Bukit Bintang, our capital city Kuala Lumpur on the year 1982, 29 April.

So far, McDonald's Malaysia has over 200 restaurants located in the country and nowadays still expanding more McDonald’s restaurant it is about 20 until 25 restaurants every year.